Stephen Swoap Named Creative Director at Biscuitville Fresh Southern®
GREENSBSORO, N.C. (FEBRUARY 15, 2019)—Biscuitville Fresh Southern® has named Stephen Swoap creative director. In his role at Biscuitville, he will continue to evolve and elevate the look of the well-loved brand and oversee the execution of its visual identity across its media platforms along with experiential branding opportunities to enhance in-restaurant experiences for guests.
“We’re thrilled that Stephen has joined our marketing team at Biscuitville,” said Kristie Mitchell, Biscuitville Vice President of Brand and Marketing. “Stephen is an incredible talent and will bring a unique vision to our brand. I look forward to working alongside him on a wide range of Biscuitville initiatives, including the extension of the brand into new markets.”
A native of Danville, Virginia, Swoap received a Bachelor of Fine Arts degree in design from the University of North Carolina—Greensboro. Prior to Biscuitville, Swoap’s prior experience includes being the creative design lead for Syngenta after previously working with the company as one of several clients while running his own creative consultancy, Studio Swoap. Other clients served by Studio Swoap included Chick-fil-A, Eaton, Novartis, University of North Carolina at Greensboro and Cone Health.
A Greensboro resident, he enjoys supporting – and performing in – local theatre and has brought to life the roles of “Rooster” in Annie, “Tin Man” in Wizard of Oz and “Lloyd” in The Service at Rocky Bluff” at the renowned Barn Dinner Theatre. He currently resides in Greensboro with his family.
About Biscuitville Fresh Southern®
Headquartered in Greensboro, North Carolina, Biscuitville Fresh Southern® is a family-owned company serving authentic Southern food made fresh daily from locally sourced ingredients. Known as the Home of the Biscuit Window Since 1966®, Biscuitville serves scratch-made biscuits baked fresh every 15 minutes. The company was founded in 1966 when owner Maurice Jennings opened two pizza restaurants in Burlington, NC. Using a family recipe, he later added fresh-baked biscuits to the menu—which proved so popular, the brand evolved to become Biscuitville. Today, the company sources its ingredients from other local and family-owned partners to serve guests the classic Southern breakfast. Biscuitville employs over 1,200 people and operates 55 restaurants in North Carolina and Virginia, serving breakfast all day from morning to 2 p.m. For more information, visit Biscuitville.com.