TowneBank Unveiled as Presenting Sponsor for 2019 N.C. Folk Festival
Greensboro, N.C., June 25, 2019 – The N.C. Folk Festival, which will take place in downtown Greensboro on September 6–8, 2019, revealed TowneBank as the new presenting sponsor of the Festival at a press conference this morning.
Making the announcement today at LeBauer Park in Greensboro were Amy Grossmann, Director of the N.C. Folk Festival and Mayor of Greensboro, Nancy Vaughan. They were joined on the podium by TowneBank North Carolina President- Matt Davis, and TowneBank Triad President- Scott Baker.
“We are absolutely delighted to announce that TowneBank—known for serving others and enriching the lives of the communities they serve—is partnering with the N.C. Folk Festival and ArtsGreensboro to present this year’s event in downtown Greensboro,” said Grossmann. “As presenting sponsor, TowneBank is making an investment in the event and in our city that not only recognizes the value of celebrating our cultural roots and heritage, but also understands how important this destination event is to Greensboro, the Piedmont, and North Carolina. We thank TowneBank for its incredible commitment.”
TowneBank is scheduled to open their first office in Greensboro this fall and is excited to enter the Triad market by being a part of the folk festival tradition that the City of Greensboro, the Greensboro Convention & Visitors Bureau, and a cadre of more than a thousand volunteers has helped foster.
“TowneBank is honored to be presenting sponsor for the North Carolina Folk Festival,” said Matt Davis, TowneBank North Carolina President. “The Folk Festival is a wonderful weekend for people of all ages to enjoy great music, entertainment, and delicious food. We are excited to be opening our first office in Greensboro this fall. Sponsoring the North Carolina Folk Festival will be a great way to celebrate both events.”
“The City of Greensboro is proud to co-host this signature event for Greensboro and North Carolina.” said Mayor Nancy Vaughan. “We welcome thousands of people from across our state and nation to enjoy multicultural music, dancing, storytelling, crafts and food. The City applauds TowneBank for supporting the N.C. Folk Festival, which places Greensboro on the map as an arts and culture destination.”
From September 6th to 8th, audiences will enjoy up to seven stages featuring continuous musical entertainment—from Sacred Steel to traditional Irish to Dominican Bachata, and from Funk to Cajun to Jazz. Attendees will also dine on regional and ethnic foods, experience folk art demonstrations and performances by global and multicultural artists, and share the fun of the Family Activities Area with their children.
To learn more about the N.C. Folk Festival, please visit ncfolkfest.com. And keep up with more news on our Facebook page (facebook.com/NCFolkFestival), Twitter (twitter.com/NCFolkFestival) and Instagram (instagram.com/ncfolkfestival).
About TowneBank: As one of the top community banks in Virginia and North Carolina, TowneBank operates 41 banking offices serving Raleigh, Cary, Charlotte, Greenville, Moyock, Grandy, Camden County, Southern Shores, Corolla and Nags Head in North Carolina along with Chesapeake, Chesterfield County, Glen Allen, Hampton, James City County, Mechanicsville, Newport News, Norfolk, Portsmouth, Richmond, Suffolk, Virginia Beach, Williamsburg, and York County in Virginia. Towne also offers a full range of financial services through its controlled divisions and subsidiaries that include Towne Investment Group, Towne Wealth Management, Towne Insurance Agency, Towne Benefits, TowneBank Mortgage, TowneBank Commercial Mortgage, Berkshire Hathaway HomeServices Towne Realty, Towne 1031 Exchange, LLC, and Towne Vacations. Local decision-making is a hallmark of its hometown banking strategy that is delivered through the leadership of each group’s President and Board of Directors. With total assets of $11.57 billion as of March 31, 2019, TowneBank is one of the largest banks headquartered in Virginia.
About the North Carolina Folk Festival: Produced by ArtsGreensboro, in partnership with the City of Greensboro, the North Carolina Folk Festival is one of the fastest-growing destination events in the Southeast, attracting over 150,000 people from across the U.S. to downtown Greensboro for an estimated economic impact of $15 million for each festival weekend. This year’s festival, on September 6, 7, and 8, continues as the FREE three-day event that got its start as the National Folk Festival, which was held in Greensboro from 2015–2017. In the tradition of “The National,” the North Carolina Folk Festival features performing groups representing a diverse array of cultural traditions from around the world on multiple stages, including continuous music and dance performances, a North Carolina Folklife Area featuring ongoing demonstrations, an interactive Family Area, a makers marketplace, regional and ethnic foods, festival merchandise and more. Additional information is available at www.ncfolkfestival.com.
About City of Greensboro: Greensboro is many things to many people. To more than 67,000 students, it’s a university city. Greensboro is home to many nationally recognized businesses and corporations. We are a city that has grown steadily over the past 30 years and one that has seen a rise in our millennial population over the last three years. Our history is that of designers, builders and creators. More than 20 languages are spoken in Greensboro. We are recognized nationally for our southern hospitality, our barbecue and our burgers. With Greensboro’s temperate climate and close proximity to both the mountains and the coast, we offer the best of both worlds. All of this makes us unique and makes us Greensboro.
Greensboro’s vast arts and cultural assets add to the quality of life and economic vitality. The arts bring more than $160 million in economic impact into Guilford County annually, support nearly 6,000 full-time jobs that generate $112 million in resident household income, and collect nearly $16 million in state and local tax revenue. Our cultural assets bring thousands of people to our City; in 2018 alone more than 150,000 people attended the North Carolina Folk Festival Downtown. Few cities Greensboro’s size have an opera, ballet, symphony, art museums, state-of-the-art performing arts center, science center, major festivals, theatrical groups and an array of other arts and cultural organizations. The Steven Tanger Center for the Performing Arts is set to open in 2020 with a dynamic series of inaugural Broadway shows. Greensboro is on the precipice of being known across the country as an arts destination. Visit www.greensboro-nc.gov for more information.